Officer's Choice, is the largest selling spirits brand in India. Growing at a CAGR of 25% over last 5 years Officer’s Choice whisky has clocked a sale of 17.6 million cases in FY 2012-13. Officer's Choice whisky popularly known as ‘OC’ among its connoisseurs is respected and trusted by millions. A favorite amongst its patrons; it’s now exported to 18 countries across the globe.
Officer’s Choice enjoys a high status amongst its current users and the brand name symbolizes status, class, respectability & a sense of control. The fastest growing Indian whisky brand is strongly identified and known by its unique “Appellate”.
The brand is now positioned on the "Righteousness" platform with a baseline "Jagaiye Apne Andar Ka Officer". The new campaign fuels the needs and aspirations of a common man (central to the idea) to constantly do good and make the right choices in life.

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